About the Founders

Jayme Barrett

From the time she was a young girl growing up by the beach in West Los Angeles, Jayme’s mom introduced her to healthy foods, natural skincare, yoga, meditation and so much more. Her mom Merrily, a therapist and healer, always searched for the latest trends in healthy living and brought her findings home. After graduating from UCLA and six years in the entertainment industry, Jayme found herself yearning for a life more aligned with her holistic upbringing. In 1995, she discovered feng shui, became certified and started her consulting business in 1997.

Jayme has become a leading expert on Life Enhancement and Feng Shui, specializing in techniques for personal fulfillment and integrated health. She has been spreading positive energy through her best-selling book “Feng Shui Your Life” for the past ten years. (2nd edition out October 2012). Continuing her passion for healthy living, she co-founded ZWEENA Body Care – Argan Beauty Elixirs of Morocco with her Moroccan husband Zouhir. ZWEENA (meaning ‘beautiful’) is their natural line of beauty elixirs for the skin, hair and body centered around organic argan oil from Morocco.

Jayme regularly shares her enthusiasm for inspired, healthy living in her writings for Self Magazine, Whole Living, Health, Elle, Parents, Redbook, MindBodyGreen.com and many more. In addition to consulting for individuals, companies, hotels and spas, Jayme leads workshops and seminars worldwide. She has appeared in home-design segments for NBC, HGTV, Style Network, and E!. Since 2008, when Jayme met her husband in Tangier, she has travelled to Morocco eight times with more trips to come. Visit Jayme at www.jaymebarrett.com, on Facebook and Twitter. Read about Jayme’s Tuscany Rejuvenation Retreat September 27 – October 4, 2013 and join like-minded new friends for “la dolce vita.”

 Zouhir Yakoubi

Originally from Casablanca, Zouhir has worked in management for many of Morocco’s finest 5-star hotels. His knowledge and familiarity with Moroccan and Berber culture, philosophy and beauty rituals gives ZWEENA Body Care a unique perspective of the importance of sustainable, fair-trade argan oil. Fluent in English, French and Moroccan Arabic, Zouhir has been instrumental in working directly with the Argan cooperatives to ensure we purchase the highest quality organic argan oil. Zouhir and Jayme live in Los Angeles, California.

Magical Marrakech & Tuscany Retreats

Jayme and Zouhir co-lead an eight day Magical Marrakech Retreat each year. It’s a once in a lifetime chance to experience the beauty, culture, food, sites and amazing shopping in Morocco in an effortless, safe way. Staying in a 300 year old mansion in the old city, Zouhir expertly guides the intimate group on daily excursions and Jayme teaches life enhancement classes under the Marrakech skies. With day trips to the mountains and coast, a Moroccan cooking class, daily yoga, delicious food and souk shopping with like-minded people, this is an exotic vacation that shifts perceptions, expands horizons and deeply touches the spirit.

This year, Jayme and Zouhir are leading a Tuscany Rejuvenation Retreat from September 27 – October 4 2013. Surrounded by vineyards and olive groves, you’ll stay in ancient stone farmhouses on a Tuscan estate facing the medieval towers of San Gimignano. You’ll eat delicious Tuscan meals amidst glorious views, relax by the beautiful pool, enjoy yoga and life enhancement classes, learn to cook traditional Italian food, and take day trips to magnificent Tuscan sites including Siena, Monteriggioni , San Gimignano, Cinque Terre on the Italian Coast and ending at Rapolano Terme, a thermal spa with natural healing waters. All the details and pricing are here.

ZWEENA Body Care is dedicated to Jayme and Zouhir’s beautiful mothers who’ve spent their lives being loving, compassionate and healthy role models. The name ZWEENA (meaning ‘beautiful’) is inspired by Zouhir’s mom who abundantly uses the word for everything in this world that’s beautiful, delicious and wonderful.

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We look forward to connecting
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natural skin, hair and body care.
You'll find behind-the-scenes
photos from ZWEENA in the U.S.
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